Search Engine Optimisation

Our search engine optimisation (SEO) campaigns are individually tailored to each client.

In fact, not every website needs SEO, so the first conversations with our clients are more general about what the website is trying to achieve...

Is it a brochure style site which relies on an "invitation to visit" to gain traffic?

Is it an online shop, where sales are directly driven by the search engine position of the website?

Choosing keywords

Keyword selection is crucial to the success of any SEO strategy.
Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers.

The diagram on the right shows the other building blocks of good SEO; The architecture of the site, (the code and the navigation), the links to your site and within your own pages, and the actual content of your pages.

Linking Strategies

A long term, quality based linking strategy is still very important to gaining and keeping a high search engine ranking. Short term solutions such as "link farms" may work short term, but sooner or later a web page that is ranked this way will either drop down the listings, or worse, be thrown out of the search engine listing completely.

Our strategies are built over time and we take care to build relevent and credible links with similar directories and corresponding sites.

Content is King

Good content sells a product, so ask yourself the following questions.

Does your copy convey the message you wish to get across to your visitors?

Is it compelling?

Does it lead your visitor through the sales process?

Have others review, critique and edit your copy to ensure it is delivering the intended message. Always double-check your spelling and grammar.

Attention to detail in these key areas will go a long way towards the improvement of your website and most importantly, turn visitors into customers.